The thriving local business scene in multicultural London is inextricably linked with its dynamic gastronomy. After all, both tourists and residents alike share a passion for a great meal out. This vast metropolis serves as a shining example of how entrepreneurs from diverse backgrounds are shaping fascinating spaces that seamlessly blend tradition with innovative, signature approaches.
In London, cafés and restaurants are far more than just leisure spots; they are a vital part of the city’s economy and the everyday lives of its residents. The capital is dotted with countless culinary establishments, each distinguished by its own concept and the unique cultural experience of its founders, all of whom strive to enrich the city’s landscape. Next on london1.one.
The Journey of Muquim Ahmed
Muquim Ahmed was born on 1st September 1954, in Sylhet, Bangladesh. He received a privileged education, starting as one of the first pupils at Blue Bird School in Sylhet, where he studied from 1960 to 1963. He then attended the renowned Our Lady of Fatima High School in Comilla from 1963 to 1967. His academic journey continued at Dawood Government Secondary School in Jessore, and culminated at Sylhet Government College, where he earned a Bachelor of Science degree with Honours in Physics.
In the 1970s, at the age of 19, Muquim moved to the United Kingdom in search of a better life. Initially, he intended to train as an engineer and return home to join the family business, but he ultimately decided to stay in London. His academic background, rooted in a love for science and innovation, laid the groundwork for his analytical approach to business and entrepreneurship. It was this spirit that drove him to found the “Café Naz” restaurant chain, aiming to create a venue that harmonised the exquisite flavours of South Asia with truly exceptional service.
Founding and Expansion
Muquim opened his first restaurant in the foyer of a former cinema, keen to capitalise on the rapidly growing interest in Indian cuisine. “Café Naz” quickly won over both diners and critics, largely because the owner had brought in the very best chefs from Bangladesh and India. They not only shared their recipes with customers but the restaurant also introduced Indian-themed entertainment and hosted culinary festivals. The establishment and subsequent expansion of this chain are widely credited with saving Brick Lane from decline.

“Café Naz” played a crucial social role in London. It became more than just a place to eat; it was a vibrant hub for meetings and community building. Ahmed attributes his success to his own relentless perseverance and resilience.
Remarkably, in April 1999, Ahmed narrowly escaped death during the Brick Lane bombing, an attack specifically targeting London’s Bangladeshi community. Just moments before the car bomb exploded near “Café Naz”, Ahmed had been inside the premises. The restaurant was completely destroyed, but the owner was saved by a miracle, having stepped out to meet his wife and daughter. Refusing to be defeated, the businessman swiftly secured the funds to continue his venture. By 2000, just a year after the blast, ten “Naz” branded restaurants had been successfully opened across various locations. After two decades of successful leadership, he decided to step away from the restaurant business, concluding that he had fully capitalised on the opportunities available to him over the years. It is worth noting that “Café Naz” won the Bangladesh Caterers Association Award for Greater London, becoming an icon of taste for its lamb curries, mango dishes, and desserts, all prepared with authentic spices.
Role, Challenges, and Future
For many, Muquim Ahmed is an inspiring example of tenacity, intelligence, courage, and ambition. He is proud of his support for the Conservative Party, having campaigned for them over many years. Another of his passions is local community work. He served as the President of the Bangladesh-British Chamber of Commerce and is actively involved in committees and charitable initiatives representing the British-Bangladeshi community.

During its run, Muquim Ahmed’s immigrant business, Café Naz, faced specific challenges. Immigration restrictions made it difficult to find skilled staff. Furthermore, the high cost of rent in London and other cities, rising food prices, and fierce competition all drove up operating expenses. Ahmed stated that a combination of factors led him to exit the restaurant industry: stress, lower gross profitability, staff shortages, and changing legislation. Despite these hurdles, The Times dubbed him the “first Bangladeshi millionaire of Brick Lane” with a reported income business empires of £30 million. The entrepreneur continues to see avenues for expansion, particularly in areas like ethnic food delivery.
Over the past 40 years, Ahmed has built a true empire spanning various sectors, including hospitality, tourism, electronics, finance, wholesale distribution, and catering. His remarkable story and drive for development have been highlighted in numerous newspapers and magazines, significantly raising the profile of the immigrant community.
In conclusion, the “Naz” brand took great pride in offering customers the opportunity to experience Indian delicacies. “Café Naz” was a chain of elegant restaurants that captivated Londoners and visitors alike. They provided their patrons with a taste of classic Indian identity in a modern London setting.
The restaurant demonstrated that a dream, coupled with sheer hard work, can indeed blossom into a successful business. It is not merely a place for dining; it is a profound part of London’s growth story and a testament to the significant contribution of immigrants to the megacity’s economy and culture.
Used Sources:
- https://www.currylife.uk/muquim-ahmed-hard-slog-millionaire/?utm_source
- https://www.thetimes.com/travel/destinations/uk-travel/england/london-travel/muquim-ahmed-qpkt0h5pcj7
- https://muquimahmed.co.uk/?utm_source
- https://www.qmul.ac.uk/media/news/2009/items/honorary-fellowships-awarded-to-local-politician-and-businessman.html
