In the very heart of London, on Piccadilly, stands “Hatchards”, the oldest bookshop in the United Kingdom. For over two centuries, it’s not only witnessed countless historical events but also served as a prime example of a successful local business, preserving its unique character through changing trends in retail and publishing.
This bookshop cherishes tradition, boasts an exquisite collection of books, and hosts events for its readers. It’s a truly unique establishment, beloved by both locals and tourists visiting the capital. Read more at london1.one.
A Storied History
“Hatchards” was founded in 1797 by John Hatchard, a publisher and abolitionist. Aristocrats would gather there for various events until slavery was abolished in 1833. Notably, Hatchard was one of the first to publish a book by a former slave, Olaudah Equiano.
Initially, this bookshop was one of the most attractive landmarks on the famous Piccadilly street, occupying number 187. In 1801, it relocated to numbers 189-190. Nine years later, the area in front of the shop was cleared to build the “Egyptian Hall.” In 1820, the shop’s numbering reverted to 187, and it operates at this same address today, with Hatchard’s portrait still visible on the shop’s staircase.
In the 18th century, representatives of the shop acquired books and collections from bookseller Simon Vandenberg. Hatchards quickly became hugely popular among Londoners. Intellectuals frequented it, and even members of the Royal Family purchased books there. Its proximity to popular establishments like “Fortnum & Mason” further boosted its clientele. The bookshop was renowned for its beautiful five-storey interior and exceptional service.
By the 19th century, Hatchards was supplying books to the Royal Court and was granted three Royal Warrants, which remain in effect today. The system of Royal Warrants dates back to 1155 when King Henry II granted a warrant to a company of weavers. Queen Charlotte, wife of King George III, was among its earliest royal patrons.
It’s worth mentioning that Hatchards was Oscar Wilde’s favourite bookshop. He would sign his own books there, sitting at the main table on the ground floor. His workspace is now affectionately known as “Oscar’s table.”
A Resilient Business
Hatchards stands as a testament to successful entrepreneurship, a business whose creation has endured in the market for a very long time. From its inception, the bookshop’s operations began with a publisher and bookseller. In the 19th century, Hatchard’s own bindery operated, where books purchased by customers in the shop were bound.
The bookshop is an excellent example of a successful London business, demonstrating how a historical brand can remain relevant. The shop has also contributed to Piccadilly’s appeal, drawing in tourists eager to visit the famous literary landmark. These visitors then often patronise neighbouring establishments, which, in turn, supports the city’s economy.
Crucially, the management has focused the shop’s efforts on maintaining strong ties with local residents, supporting independent authors, and preserving traditions. This developmental strategy has helped the business thrive for many years. In the 1990s, Hatchards was acquired by the Waterstones chain, which undertook a full refurbishment while carefully retaining the brand, concept, and even the iconic wooden panelling of the rooms, which evokes a timeless Old London atmosphere. The quality of service, extensive book selection, and numerous cultural events have made the bookshop appealing not only to tourists but to Londoners themselves.
Hatchards Today
In 2014, Hatchards opened a new branch at St. Pancras International station, conveniently close to Fortnum and Mason. In 2022, a third establishment opened in Cheltenham. The booksellers at Hatchards are renowned for their profound knowledge, expertise, and insightful reading recommendations. The bookshop also remains a valuable platform for authors. It hosts book launches, as well as opportunities for authors and publishers to connect, fostering the growth of the publishing industry.
Source: cdn.hatchards.co.uk
During the COVID-19 pandemic, physical shops faced immense challenges without customers, but Hatchards swiftly adapted by developing online sales with delivery across London. This move strengthened the brand and demonstrated its flexibility and commitment to customer care. The shop also collaborates with British publishers, designers, and illustrators, which helps support the local economy. Hatchards employs skilled professionals in the book trade, contributing to employment within the cultural sector.
Hatchards is considered a literary paradise for any author, and thanks to its expert booksellers, books find their way into the hands of appreciative readers. Annually, the bookshop issues catalogues, dispatches new and rare books to any corner of the globe, and assists in creating bespoke libraries. The shop also offers a personalised book selection service through its subscription feature. Each month, book lovers receive a hand-picked book, chosen by an expert and delivered beautifully packaged directly to their home.
In conclusion, Hatchards is more than just a bookshop; it’s a symbol of culture and an exemplar of adapting to modern challenges. Through its collection editions, signed books, subscription service, and bespoke library offerings, “Hatchards” continues to thrive today, a testament to the founder’s lasting legacy. Since the bookshop first opened its doors, many generations of book lovers and booksellers have come and gone, yet the essence of this unique British institution remains steadfast.
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